Mark Vitow Ltd, the leading independent distributor and manufacturer of plumbing, heating and bathroom supplies, has announced the formation of a strategic partnership with Siroflex for the exclusive supply of the OB1 range of multi-surface construction adhesive and sealant products to its network of independent UK plumbing and heating merchants.
Mark Vitow Ltd has been a supplier of plumbing and allied products for more than three decades, offering next day delivery on a vast array of leading brands. The company supplies more than 2,500 independent merchant branches and has built up a core of exclusive product ranges which offer affordable quality, easy installation, and strong reputations within the trade. It has achieved in excess of 100% growth in sales over the past four years and is set to achieve the same again in the coming four years.
The decision to join forces was borne out of a mutual recognition of both parties’ stellar market growth over recent years and their highly ambitious plans for the future.
“Since the launch of OB1 in January 2020 it has become the fastest growing hybrid brand in the UK,” says Marty McAleenan, OB1 Business Development Manager. “We have decided to enhance and focus our approach to the independent Plumbing and Heating sector. Mark Vitow Ltd are a superb business – widely recognised, highly regarded, progressive and ambitious – and we are thrilled to be opening this new chapter with them by our side.”
As a part of the new arrangement, Mark Vitow will have access to OB1 Diamond, which Marty describes as “an absolutely ground-breaking clear hybrid system”. The product is benchmarked across Europe, and Marty states that there’s “no other clear hybrid system with this level of performance and stability”.
Mark Vitow Ltd has become the go-to distributor to the independent market for high profile UK Plumbing & Heating brands. Uniquely positioned via their extensive experience as both a successful distributor and manufacturer to the industry, the company offers exceptional value to its manufacturer partners in terms of its sales and marketing function, its logistics arm, and its industry expertise.
OB1 joins the portfolio of best-selling brands distributed exclusively by Mark Vitow including installer favourite Black Swan PVC Cement.
“We at Mark Vitow champion strategic distribution partnerships, and we have a long-standing track record of building and growing exclusive brands into the Plumbing and Heating sector,” explains James Cranham, Commercial Director. “The OB1-Mark Vitow partnership is both innovative and forward-thinking, with a focused strategy to deliver exceptional brand growth, whilst delivering a market-leading proposition to the customer.”
Mark Vitow Ltd and OB1 are exhibiting together on Stand H70 at InstallerSHOW in Birmingham June 27-29 at the NEC Birmingham.